Microsoft Cleared to take over Yahoo! Search
The day has finally arrived. In July last year, we first announced the imminent Microsoft and Yahoo! merger. Today, antitrust regulators in the United States and Europe cleared Microsoft to take over...
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Interactive Marketing Weekly Roundup 2.19.10
The top stories in interactive this week are the Search Alliance, Google Buzz and, most exciting of all, the “Betty White to Host SNL (please?)!” Facebook page. Browse through the articles below to...
View ArticleInteractive Marketing Chat | Paid Search
Jared Schroder, Location3 Media’s director of paid search and resident karaoke champ, discusses a couple recent topics in the SEM industry: Google’s new sitelinks feature for paid search ads; and what...
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The Alliance Mothership Splutters in to Port
Having watched, listened and made immature comments about the new fantastical search alliance since it was first announced I am now knee deep in the sludge that this new advertising mothership has left...
View ArticleAdCenter Negative Keywords – Knowing is Half the Battle!
The merger of Bing and Yahoo search has opened up a phenomenal opportunity for advertisers to now access one-third of the search market share from one place. In order to tap into this, search...
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